Our Story

Betty Rides is Portland Oregon’s first action sports brand.

A love to “surf the earth” launched Janet Freeman on a visionary path. Her sister asked for snowboard clothes to make her “look like a girl” and she created one the of the first women’s snowboard apparel brands in 1993. With a name inspired by a So Cal surfer friend and fellow snowboarder, Betty Rides has an international following.

Surf, sand, rivers and lakes have inspired the brand to go beyond snow and into year round product offerings. As creative director, Janet and her team of family and friends conceive and curate this active outdoor brand.

Betty Rides has a strong commitment to sustainability, made in USA, and high quality. All products are designed and tested outdoors in the Pacific Northwest. Headquarters are in Portland, Oregon… the epicenter of the new wave of outdoor play and lifestyle.